So it will be BMO across the chest. Stupid move.
The other day the team uniform was unveiled . The management went with the Euro model and now we see the sponsor rather than the team logo splashed onto the shirt. I would have argued for a season or two (or decade or two?), to go with Toronto FC across the front. Despite the success in season ticket sales and the Beckham splash, there are still many unaware of this team and this league. Don’t you want that awareness and loyalty to be developed first? To be all sophisicated we have a team without a nickname, but to be profitable we sold that prime ad space before a ball was kicked. Did I mention that I am less than a fan of MLSE, Richard Peddie and the great Canadian banking sector??
You may see teams around the globe with a corporate squiggle, but I thought that this modern blight was preceded by lifetimes without them. Those were the lifetimes in which the fans fell in love. Isn’t Barcelona FC the great holdout to selling off that space?? Why did we cave so early?
And BMO sucks. What is a big M for Montreal doing on the uniform of a Toronto team? And when they pronounce it Beemo I end up thinking of Beemer autos and it is not a warm and fuzzy association. BMWs are driven by people who have never even noticed that service charges add up. If I have to swallow advertising, give me a beer logo or athletic connection. Even a supermarket chain would have been friendlier.
Hey we don’t have a mascot yet do we ??
Then it has to be a big fuzzy bank machine with eyes. His name is dollar fifty (with a sidekick - security breach). Hey BMO that’s my pitch. I claim the idea first and sell it to you. Give me 2 million and it’s all yours.....